Joe T. Garcia’s – A Fort Worth Landmark

The chorus to George Strait’s hit song titled, “Does Fort Worth Ever Cross Your Mind” played on a local station today and got me thinking about Joe T. Garcia’s.

Gina and I had dropped by the restaurant, located just south of the Fort Worth Stockyards, after we listed a property in North Richland Hills and I had taken the photo below on my iPhone as we stood in line waiting for a table to open.

Joe T. Garcia's - A Fort Worth Landmark

Copyright 2010 - Tom Branch

Joe T. Garcia’s, known as “Joe T’s” among locals, was first opened on July 4th, 1935. The original restaurant seated 16 people and people would line up for hours to try out the famous enchiladas and hand-made tortillas.

Joe believed that the best form of advertising was word of mouth and did no traditional advertising. Joe and his family provided great meals and great service so despite no traditional advertising their family business flourished and grew.

Joe passed away in the early 1950’s leaving his wife and family to take over the reins. In the 1970’s a garden patio was added and every year after that saw an expansion of the gardens or the addition of a room. Over the years seating capacity has increased to almost 1000 and you still have to wait in line to get a seat!

The next time you’re in Fort Worth consider dropping by this landmark and give the food and hospitality a try! Don’t be surprised if you have to stand in line…

Tom Branch, Broker, CDPE, SFR

About Tom Branch

Tom Branch has written 597 posts in this blog.


Have you ever just met someone, but felt you like you'd known him for years? That's what most people experience with Tom. He has a knack for making folks feel right at home. After 21 years in the Air Force, loyalty and honesty are the foundation of everything Tom does. In addition to being a Texas Real Estate Broker, Tom is a Certified Distressed Property Expert (CDPE) and a Short Sales & Foreclosure Resource (SFR).

2 comments to Joe T. Garcia’s – A Fort Worth Landmark

  • Ceci Burklow

    Word of mouth is the best advertising! Nothing speaks more loudly than a thumbs up from a satisfied customer – when I am next in the Dallas area I will be heading over to ‘Joe T’s”.

  • Ceci,

    Thanks for dropping by. I call it “relationship marketing” because it’s based on building a long-term relationship with your customers or clients.

    Joe T’s is a great example of it in action.

    Tom

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