A Review of Social Media for the CEO

Gina and I attended a book release party a few months ago. Eve Mayer Orsburn was releasing her book titled, Social Media for the CEO – The Why and ROI of Social Media for the CEO of Today and Tomorrow.

Social Media for the CEO

Licensed from iStockPhoto

With more and more companies adding social media to their marketing campaigns, many CEOs want to understand how to go about setting up a social media campaign and how to determine the ROI. Eve explains why companies need to embrace social media. She outlines the simplicity of it and drives home the idea that it can have a huge impact on a company’s bottom line.

The main portion of the book is composed of case studies of companies, both large and small, setting up social media campaigns. Many of these are household names—The Mayo Clinic, Anheuser-Busch, Lane Bryant, and General Motors. In all there are 14 case studies presented in the book.

The single biggest take-away is called, “The Social Media Equation.” While I will not give it away here, Eve lays out a simple formula that anybody can execute.

Social Media for the CEO  can be found on Amazon.com.

Tom Branch, Broker, CDPE, SFR

About Tom Branch

Tom Branch has written 597 posts in this blog.

Have you ever just met someone, but felt you like you'd known him for years? That's what most people experience with Tom. He has a knack for making folks feel right at home. After 21 years in the Air Force, loyalty and honesty are the foundation of everything Tom does. In addition to being a Texas Real Estate Broker, Tom is a Certified Distressed Property Expert (CDPE) and a Short Sales & Foreclosure Resource (SFR).