Real Estate Photography The importance of great photos of any property being listed cannot be overstated. The National Association of REALTORs® (NAR) estimates that over 85 percent of all home buyers start their searches online. We took photos of a living room to demonstrate the difference. All three photos were taken within 30 minutes of each other from the same vantage point in the room. The first photo was taken with a Panasonic DMC FX-30 with the lens set to the wide angle position using the internal flash unit. The FX-30 is typical of digital cameras used by many agents. Panasonic FX-30 Wide Angle. Click photo to enlarge The second photo was taken with a Nikon D-40 with the Nikkor AF-S 18-55mm lens set to 18mm using a Nikon SB-600 external flash. Nikkor 18-55mm @ 18mm. Click photo to enlarge The third photo was taken with a Nikon D-40 with a Sigma 10-20 super wide angle lens set to 10mm using a Nikon SB-600 external flash. Sigma 10-20 @ 10mm. Click photo to enlarge Make the Most of that First Impression The goal of marketing a home is to get people to walk in the front door. It's so important that you make a great first impression and that starts long before a potential buyer walks in the door. Copyright © 2006 - Gina Branch - RE/MAX Dallas Suburbs | Licensed Texas Real Estate Professionals Each Office Independently Owned and Operated