It’s been said that you can tell how professional a person is by the size of their income at the end of the year.
And you can tell exactly how valuable the service you perform is by how much people are willing to pay you for it. If you do the same job that everybody else does, and do it no better than the way they do it, you can’t expect to earn more money or be considered any more valuable than those other people.
You see, the market, by nature, will pay superior rewards only for superior goods and services. It will pay average rewards for average goods and services, and it will see that inferior rewards are paid for inferior goods and services.
In other words, you will be rewarded in direct proportion to the value you provide your customers. It’s inescapable. That’s the law of nature.
Now, if the products and services you sell or provide are similar in coverage and price to everyone else’s (and most of them are), then the difference between you and other people in your position has to be in the type and amount of personal service you provide your customers and clients.
This then has to be the area you excel in–it becomes your competitive edge.
