What Failures Don’t Like to Do

Success or Failure

The more you serve your customers and help them satisfy their needs, the more you will prosper.
And as a business owner, business manager, professional person or entrepreneur, serving your customers’ needs effectively means that you must do the things that unsuccessful business owners, managers, professionals, and entrepreneurs don’t do. The things that those unsuccessful people don’t do are the things that most of us don’t like to do either.

There is no doubt that it is difficult to work long hours or on weekends when your family is waiting for you at home, to have only a couple of “shoppers” stop by or to be stood up for an appointment someone made with you.
It’s tough to make telephone calls only to be met with hostile and rude people on the other end who curse at you or slam the phone down.
It’s discouraging to set goals, schedule interviews, explain the technical aspects and benefits of the products and services you provide, overcome customers’ objections and misconceptions, and go out of your way to give exceptional service, only to have your customer go elsewhere because they found the same product or service for a few dollars less.
Enough of these experiences can be discouraging for anyone. And after a while, some people just quit trying. They find it easier to adjust their standard of living downward to match their income, than to adjust their income upward to create their desired standard of living.

They are no longer in control. Inflation dictates the price of things they buy, and competition and luck determine how much they have to spend. Fortunately for them, many of their competitors are in the same situation.

Outstanding success is unusual and is dependent on many different factors. For some people, it just happens. They’re in the right place at the right time, they do nothing special, everything just falls into place for them. Others put in long hours and much work only to find average success.

Tom Branch, Broker, CDPE, SFR

About Tom Branch

Tom Branch has written 597 posts in this blog.

Have you ever just met someone, but felt you like you'd known him for years? That's what most people experience with Tom. He has a knack for making folks feel right at home. After 21 years in the Air Force, loyalty and honesty are the foundation of everything Tom does. In addition to being a Texas Real Estate Broker, Tom is a Certified Distressed Property Expert (CDPE) and a Short Sales & Foreclosure Resource (SFR).