It’s a Price War and a Beauty Contest

Upscale Home

If your home is listed or you are thinking about listing, you need to realize that selling in today’s market is a price war and a beauty contest. Even worse is that you often have to win both!

In many areas there are far more homes available than there are buyers looking. Add short sales and foreclosures to the mix and you will quickly see that you are in the midst of a price war. For buyers, that’s great news. We’re having sale on real estate! For sellers, it means you really have to look at the prices of competing homes and price your home accordingly. I’m not saying that you have to give it away, but if you truly want to sell, you have to be in the ballpark. The good news for sellers is that many are also buyers so the “loss” on the sale can be made up with the purchase of a new home.

Unless you’re an investor, a home purchase is still an emotional decision. Homes that create emotion not only sell, they sell for more. If you’re selling, you and your agent need to create that emotion. Homes that are in good condition, properly staged, always ready for showings, and properly marketed do sell. Want to know the good news? They sell quicker and for more money!

I alway tell sellers if nobody walks in the front door, the home is either overpriced or poorly marketed. If buyers walk in the front door and will not make an offer, it’s because they don’t see the value for the price. There are two ways to fix it–put some make-up on the home or lower the price!

My advice is to take the time to get your home ready prior to putting it on the market. It’s a price war and a beauty contest out there.

Tom Branch, Broker, CDPE, SFR

Photo licensed from ShutterStock

About Tom Branch

Tom Branch has written 597 posts in this blog.


Have you ever just met someone, but felt you like you'd known him for years? That's what most people experience with Tom. He has a knack for making folks feel right at home. After 21 years in the Air Force, loyalty and honesty are the foundation of everything Tom does. In addition to being a Texas Real Estate Broker, Tom is a Certified Distressed Property Expert (CDPE) and a Short Sales & Foreclosure Resource (SFR).

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