Over Promise, Under Deliver, and Ask For More Business?

There are days I wonder how some people stay in business. It seems the new way to do business is to “over promise, under deliver and then ask for more business.” I don’t know about you, but this tactic seems all wrong. Do people really fall for this?

Lenders seem to be the worst lately. I understand that underwriting guidelines change daily and that lenders are at the mercy of many other providers. However, a smart lender would factor that into any estimated closing date they set.

These are not just mortgages, these are people lives. Sellers and buyers are trying to plan moves,  schedule time off, change over utilities, and the myriad of other tasks that come with a move. As a major listing broker, I prepare every seller for what seems to be the inevitable lender delay. We’re to the point where we have to do seller temporary lease-backs just to insure the buyer can close before the seller moves out of the home. It’s insane.

There are good lenders left out there that can deliver what they promise. Good agents surround themselves with great service providers who can deliver results.

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About Tom Branch

Tom Branch has written 597 posts in this blog.


Have you ever just met someone, but felt you like you'd known him for years? That's what most people experience with Tom. He has a knack for making folks feel right at home. After 21 years in the Air Force, loyalty and honesty are the foundation of everything Tom does. In addition to being a Texas Real Estate Broker, Tom is a Certified Distressed Property Expert (CDPE) and a Short Sales & Foreclosure Resource (SFR).